Tuesday, 29 September 2015

The Codes and Conventions of Music Video Websites

There are many codes and conventions that need to be thought of when making a music video website as it needs to attract a audience and keep them interested. As our song choice comes under the alternative rock genre it was a good idea to analysis some artists under that same category to get an idea on how to layout my own website.

EVANESCENCE - INFLUENCING MY WEBSITE

As they have a similar sound to their music as our song choice I thought that looking through their website was a good starting point. When the home page loaded up the first thing I noticed was the moving banner as it took up a majority of the page.


The banner contained three images: one advertising the band, another informing fans about the fan-base and to advertise their newest video to "My Heart Is Broken". As this is the first thing users will see when they enter the site it is a good place to broadcast their music and what they are doing. This is something that I would like to include in my own website as it works in capturing the users attention. There is also a social media bar that contains links to sites like Facebook, Twitter and YouTube and this is a good way for fans to stay interactive with the band. Something else that caught my eye was the biography link on the page bar. It gives a little bit of background about the band and how they came to be who they are. I think this is a nice way to introduce new fans to the band and make current fans know them a little bit better.


PARAMORE - LAYOUT

The Paramore site is not my favourite yet it has a nice layout to it. The navigation bar is at the top of the page, like most other websites, however it is the home page layout that I like. It is split into sections so the user can easily scroll down to see a particular section of the site. The sections are: instagram posts, blogs, band photos and videos. This is a good way to organise the page into neat pieces.

GREEN DAY - STYLE

The second I clicked on the Green Day website I knew I liked the style of it. The site matches their image and is very appealing to the eye. My favourite part of the site is the small 'X''s next to each section on the navigation, this was present on their albums, "Uno", "Dos" and "Tre" and it gives the sight a bit more personality.


The blue background colour is bright and this compliments the colour of the pink on the 'X''s and the logo. It makes the site look fun but still professional and it reflects the band's personality and gives the fans a overall feel of what the band are like. I love the style of this site and hope I can achieve something similar on my own.


FALL OUT BOY - SYNERGY

The Fall Out Boy website is full of synergy and this is a great way to advertise other albums. The navigation bar contains a box labelled 'LYRICS' which is something I have not seen on other sites. This is a great way to involve fans and advertise their songs. The background of the header is also their most current album cover, another use of synergy.


LINKIN PARK - NAVIGATION

The navigation bar on Linkin Park's website is one of the most organised that I've seen. Some of the tabs on the bar cause a smaller one to appear so the user can go to the exact page they want to go to. This allows the user to navigate freely through the site and access all of the pages easily. The navigation also matches the rest of the page so it looks good whilst also doing a good job at navigating the site. The page that the site is currently on will be highlighted and the selected tab will also be highlighted so the user will know it has been selected, a good thing to have on a busy website.

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