Carol Vernallis's Theory

Carol Vernallis has a theory on music videos called "The Kindest Cut: Function and Meanings of Music Video Editing". Her theory explains that there are 4 main aspects of a music video:

• Narrative
• Editing
• Camera Movement and Framing
• Diegesis

NARRATIVE

Vernallis states that a music video is a response to the music, meaning the song comes first and the video is based around the sound and lyrics. She also states that the narrative of a music video does not need to be complete, this is shown through artistic narrative that leave the viewer questioning what they have just seen. Other narrative stories can leave the audience hanging by not completing the story or answering the questions that they raised in the video. A video that leaves many unanswered questions is Green Day's "21 Guns". After researching the plot it turns out that the couple in the video robbed a bank and the police are shooting their apartment but this plot is very unclear and requires several re-plays to fully get a understanding on what is happening:

EDITING

The editing of a music video typically has to match the tone and beat of the song and the most common cut to achieve this effect is the jump cut. Unlike a film a music video requires a different method of editing as continuity edits are not needed as much as they would be in a film. Rules such as the 30 and 180 degree rule do not apply as strongly and the transitions between texts are something noticeable, however this brings back the viewers attention.

CAMERA MOVEMENT AND FRAMING

Vernallis believes that music videos contain camera angles that move in time to the music and more extreme shots, such as close-ups and establishing shots, to show the characters emotions and expressions in more details to get a better feel of the song and how the character is reacting to the lyrics. There is always a theme amongst all of the shots which usually relates back to the lyrics. This is similar to the unanswered questions. A video were there are many close-ups and long shots is Eminem's "Love The Way You Lie". The close-ups of the two characters capture their emotions and how they are reacting to the story, Rihanna and Eminem also have some close-ups where they are serious faced to match the tone of the song. Eminem also moves in time to the music when we is shown in the field to help create a sense of rhythm and pace within the song:

DIEGESIS

Diegesis is the world created inside a video and how the characters react and behave to match the narrative that is at play. Characters may move in time to the music and the video and shot could hint or show glimpses of a characters personality and their mood from the way they are presented but will never fully disclose who the character is and why they are the person that they are in the video. This similar to the narrative as there can be many unanswered questions about the characters presented in the video.