Every song that is released and sold to the public has a record label that manages the distribution and marketing of an artist and/or band and their music and music videos. One particular artist can release each song with a different record label each time depending on the song and the artist publishing it. There are many famous record labels, one example being Capitol Records.
Capitol Records is based in America and is owned by the Universal Music Group. Many rappers, such as Cee-Lo Green and Snoop Dogg, have used this record label to market their songs as well as singers like Katy Perry, Kylie Minogue, Lady Antebellum and many more. This shows that famous record labels likely result in a hit song.
However if our music video was to have to be part of a ready-made record label it would be a smaller label that handles alternative songs. This way they would know how to distributed and market our video to a specific audience that would be interested in alternative music and through word-of-mouth they could pass the video on.
One record label could be Sub Pop. Sub Pop mainly deals with rock music, which is a small element of our song choice, but has also marketed alternative songs. The reason this label stood out to me was because it seems like a company that is interested in marketing that particular genre of music and look, overall, like a friendly label.
Another company that I think could market our song is Hopeless Records. I have heard of Hopeless Records as they market the band All Time Low's album 'Future Hearts'. They publish each song on YouTube and market merchandise for each of the artists and bands that they cater to but one of the main aspects of Hopeless Records is that they only have around 15 artists in their label meaning they could possibly concentrate on one at a time.
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