Many music videos use effects and animation to bring something new to the video and capture the audience and create word-of-mouth, and back in 2010 a-ha did just that. The song "Take On Me" by a-ha really showed a new and inventive style to present a music video:
The video is made to look like moving images that are hand drawn. Later in the video this effect is explained: a girl is reading a comic book in a café.
The woman is then pulled into the comic book and becomes hand-drawn herself. This changes makes the video more visually interesting as a everyday woman has been pulled into a comic book!
The video then moves forward in a similar way. The two explore the comic world and run away from two policemen.
In the last section of the video the comic man is beaten up after the woman escapes the comic world, only for the man to come back to life and enter the normal world. He flashes between being a comic and being human before finally becoming a real man and he joins the woman in the real world.
This video is a great example of balancing narrative and interesting visuals and I believe that is why it stands out so much. It can be watched over and over in order to find out the story in more depth or to just admire the comic effect.
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