Jay Z and Linkin Park Digipak Analysis

Jay Z and Linkin Park had one of the more interesting digipaks. It was 6 pages and each contained something different and the artists logo and names were repeated constantly throughout to advertise and market both of the bands. The reason I chose to analyse this digipak was because it is two different artists merged together and the digipak is in both of their names, advertising both of them equally.

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The overall feel of the digipak matches both of the artists star image and genre which fans will enjoy. It is also contains different content such as a music disc and a behind-the-scenes disc which gives the audience a chance to listen to the music and then see how it was made. It gives a insight to the amount of work that both artists put into the digipak and it keeps fans involved and intrigued.

This has given me some ideas on what catches the audience's attention, by the use of colours, and how I can advertise our artist.