Audience Research

Having the right audience is important when making any kind of media as they are the people the creators have in mind when creating their project. For example a gory horror film would have the target audience of 18 - 28 yet a colourful children's TV show would be marketed for 5 - 9 year olds. However there can be horror films for children and children shows that adults enjoy but during the creative process the creator had a certain group of people in mind whilst they were creating. This is the same for music videos.

This is the work we completed as a class on audience research

Our song choice is the dark and slow song 'Narcissistic Cannibal' (the Earlyrise version) and we have decided on a dark themed video. Our target audience is 16 to 23 year olds - the average age of students. The video will contain a lot of hidden metaphors and themes that link with the lyrics which may be missed by a younger audience. This particular audience may be able to take apart our video and see the messages behind the images as students more likely to look at videos more critically. Many other alternative rock bands also have this target audience and it seemed natural to have a similar one to other songs from our genre.