Digipak Research

A digipak is a luxurious case for a CD that provides the owner with extra exclusives that would not be in the ordinary case. Digipaks are not as common as regular CD's as they usually contain special editions of the CD and have a overall nicer appearance as the case is laminated and involves several pages but the biggest reason they are uncommon is because they are expensive to manufacture. There can be either 3, 4 or 6 pages in a digipak that each have something on them such as: lyrics to a song, a thank you note, photos, vouchers or discounts, information and links.

There can also be more than one disc in the pack which can persuade the buyer even more as they get more than one CD. The purpose of a digipak is to advertise the artist or band and to tempt fans and the public to buy their digipak over another artists, this can boost sales and profits. The following alternative rock digipaks include (in order): Arctic Monkeys, Muse, Nirvana, Oasis and Nine Inch Nails.

Something that all of these digipaks have in common is they all include the CD, which is expected in a digipak, and a list of what is on the disc. This is a good way to inform the audience on what to expect from the digipak. Some of the digipaks are simple, similar to the Arctic Monkeys, Nirvana and Oasis digipak, as they only contain a front page, a disc (or two), a image and a list of what the disc contains. It does not overload the customer with information or extras and it stays to the point. The Muse and Nine Inch Nails digipaks, on the other hand, contain lots of extra content such as booklets, pullout images, a memory stick and plenty of discs. This can make the digipak feel more full to the customer and almost like a gift as their are many extra presents inside.
All of the digipaks represent the artist and/or band by the use of colour and images and each one is identifiable by appearance alone.

When creating my own digipak I would like to go down the simple route by adding in some exclusive images, a disc or two and what the discs will contain however I am keen on the idea of offering my audience more than what they would find in a ordinary CD case. I will also use colour and images to make my digipak link back to our artist, Noxa, and her star image and they way she is represented throughout our video.